Landing Page Optimization!

Increase Conversion Rates with our systematic documented process.

Landing Page Optimization starts by testing various aspects of your website. This process lasts several months and ensures maximum results. Every time we complete a test we have more data to help us implement the best change based on our tested variables. We are constantly striving to identify the highest converting pages and why.

Stage 1: Website Analysis

Some of the questions we ask:

• Who is our customer
• What do we want them to do
• What is the sales funnel
• Top bounce pages
• Lowest time spent pages
• Key selling pages

Stage 2: Think Tank

We roll our sleeves up and get dirty. We look at your entire sales funnel from cradle to crave beginning to end and identify the weakest link in the chain. During this stage we will review your Unique Selling Proposition (USP), the top points you are trying to communicate and the profiles of your main target customers. We then look at major areas of your website like Headlines, tag lines, sales copy, pricing, call to action, graphics, font, testimonials and a variety of other factors that if changed properly will increase website conversions.

Stage 3: Design

At this stage we put the plan into action. We design the various pages that we plan to test. We will test the big bold improvements first. By taking all our top ideas and testing them at once we can hope for a massive increase in results. We will work closely with you at this stage to ensure that we are positioning your products and services correctly and that the tests make sense to you and your company.

Stage 4: ACTION TIME

We use Google Website Optimizer Landing Page Optimization to implement your tests. This amazing tool helps us split your paid and organic traffic across your existing page and the new pages we want to test. During this stage we place tracking code on each element that we are testing so that we can tell exactly what is working and what’s failing.

Stage 5: Testing and More Testing

Testing multiple factors across similar pages is known as multivariate testing and is required to increase conversion rate. Every week during the test we take the results we have gathered and communicate these back to you so that you can easily track which variation of an experiment is motivating your visitors the most.

After testing is complete we deliver next step actionable changes based on our rigorous testing. We then work side by side during implementation of the major areas so that you will see an immediate INCREASE in WEBSITE CONVERSIONS. Landing Page Optimization should be ongoing to get the explosive results we are looking for.

Fill out the form to the left for a free Landing Page Optimization Analysis and learn how you can increase your sales, generate more leads and make more money without increasing your website traffic.